Sandel Adds Reb L. Risty As Director of Marketing

Posted Sunday, February 12 2012 as Company News

Recent success with Sandel ST3400H HeliTAWS™ leads to the creation of a new strategic position within Sandel to continue its growth as a technology developer in the military and commercial markets

Sandel Avionics Inc. has announced the hiring of Reb L. Risty, MBA, in a newly created strategic position of Director of Marketing, responsible for growing the overall brand awareness of Sandel's displays and safety products with a focus on building even greater acceptance of the Sandel HeliTAWS™ wire and terrain alerting system. An experienced marketing professional whose background includes strategic planning, online marketing and project management, Risty has held executive positions in the international trade and telecommunications industries, including the World Trade Center San Diego and Qualcomm, Inc.

"We're pleased that our continued growth and success with Sandel HeliTAWS has led to this opportunity to add an integral marketing role to our team," said Gerry Block, Sandel's President and CEO. "Reb's results-oriented approach and marketing leadership will help us better educate even more helicopter fleet operators and pilots on advanced avionics technologies. I look forward to Sandel being able to elevate flight safety for the entire rotorcraft industry."

Sandel ST3400H HeliTAWS™ the industry's first multihazard avoidance system for helicopters, protects against terrain, wires and obstacles, and is the only terrain avoidance system certified for operation below en route altitudes. Unique features of Sandel HeliTAWS include Sandel WireWatch™, the industry's first onboard wire-strike avoidance capability; Sandel TruAlert™ technology to eliminate nuisance alerts; and a choice of pilot-selectable modes of operation. The new Sandel HeliTAWS ST3453H model incorporates all the features of the commercial version and includes MIL-STD-3009 NVIS, MIL-STD-810E Environmental Qualification and a built-in MIL-STD-1553B bus interface.

Sandel Avionics Inc., located in Vista, California, is a privately held company that provides embedded software for OEM applications, and compact integrated display systems for fixed-wing and rotary-wing aircraft in the commercial and military aftermarkets. Its products include 3-ATI and 4-ATI retrofit primary displays, Class-A fixed-wing TAWS and HeliTAWS, the helicopter industry's first complete, all-altitude wire and terrain safety solution. Learn more at or call 877.726.3357.